Doré Doré's commitment to more responsible consumption is not new. Already at the time, offering better quality products, with an extended lifespan, was a way to build customer loyalty and stand out from the competition.
Evidenced by the slogan "DD socks, never worn", widely used in the 50s and 60s. The values carried by Doré Doré, which were once simply perceived as common sense, now echo the societal issues related to sustainable development.
The fact of opting for a short circuit of purchase of raw materials and distribution with at most one intermediary between the brand and the customer, also responds to a logic of more local and sustainable consumption.
The materials used for the production of Doré Doré socks are OEKO-TEX® STANDARD 100 certified, guaranteeing the absence of toxic products for the body and the environment.
In addition, Doré Doré uses organic cottons for many models of socks with the ambition of extending this practice to a larger part of the collection.
Finally, DD makes sure to always offer the most resistant products possible by reinforcing the heel and toe of its socks and tights.